We're at a pivotal point with the brand turning 10 years old, and our consumers demanding more engagement and entertainment than ever. The response The Romans delivered showed they not only had a deep understanding of our audience, but they also knew how to reach new audiences around the world via high-impact creative campaigning. "We were looking for a global agency with an implicit understanding of gaming, tech, and most importantly, culture. Of the appointment, Louise Ramsden, Brand Communications Lead at King said, ![]() The Romans will be responsible for the brand's consumer PR efforts, leading the charge on creative campaigns, events, stunts, and ongoing press office activities, with a focus on its key markets in the US and UK.
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